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The Brand

For over 25 years in the market, Carmen Steffens has established itself as a reference in the footwear, bags and luxury accessory market in Brazil. With more than 560 stores in 19 countries, the brand was named in honor of the mother of the company’s President and CEO, Mario Spaniol.

As a part of the Couroquímica group and having its own tannery, the brand guarantees the exclusivity and fast production process. Currently, more than 3,000 employees produce an average of 10,000 pairs of shoes with varied and exclusive models. Carmen Steffens clothes are distinguished by combining beauty, comfort and exclusivity.

The production infrastructure allows the brand to create exclusive, high quality products, resulting in 10 collections per year. The DNA of exclusivity is also located in privileged addresses of international stores and in their participation in the most renowed catwalks in the fashion world, like Paris Fashion Week, for instance.




Social Projects

Believing in the importance of its social role, the company also supports institutions such as APAE, Cancer Hospital and 'Projeto Amigos do Bem', which has transformed lives in northeastern Brazil for over 25 years.

Concerned about bonding economic development and environmental preservation, the Carmen Steffens Group strives to consciously use natural resources and develop technologies that support sustainability. Certified by the Leather Working Group (LWG), an international seal that is a benchmark in recognizing good environmental practices, Couroquímica takes into account the traceability of its raw material, treats effluents to promote water reuse and has developed a biodegradable free chrome leather.

What we seek ?

  • Entrepreneurs who are committed to managing the operation and have good financial control.
  • Talent to lead and motivate your team, with an excellent interpersonal relationship.
  • Ability to build customer loyalty with good service and relationship with the public.
  • Determination to grow, turning the franchise into your main business.

What we offer?

  • Economic analysis
  • Assistance in the search and negotiating the commercial spots, based on studies.
  • Support in the implementation of the franchise.
  • Provision of operating manuals.
  • Qualified field advisory teams focused on performance analysis.
  • Complete franchisee training and sales team training program.
  • Architectural Project
  • Operational Control System
  • Exclusive support in marketing, information technology, visual merchandising and operations.

Why become a franchisee?

  • 1 Reference brand in fashion sector.
  • 2 High growth and profit.
  • 3 Institutional investments to increase brand visibility.
  • 4 Variety of products: clothing, handbags, shoes and accessories.
  • 5 Constant training and qualification of franchisees and store teams.
  • 6 Efficient management tools.
  • 7 Administrative sales system.
  • 8 Company owns its own raw material.
  • 9 Pre and post inaugural support.
  • 10 Permanent proactive supervision.

Mario Spaniol


The Carmen Steffens brand has been one of the fastest growing brands in the industry for the last 20 years, what includes the national and the international market. Winner of many business awards, our company was elected for the second time by the most prestigious business magazine in Brazil, 'Pequenas Empresas & Grandes Negocios' ('Small Companies & Big Businesses') as the Best Brazilian Franchise in the clothing, handbag, footwear, and accessories segment. I am pleased to help you reach your dream of becoming an owner of one of our franchise stores.

Let's talk

To present you the Carmen Steffens franchise model that suits you best, we need to know each other!