The Brand

For over 25 years in the market, Carmen Steffens has established itself as a reference in the footwear, bags and luxury accessory market in Brazil. With more than 560 stores in 19 countries, the brand was named in honor of the mother of the company’s President and CEO, Mario Spaniol.

As a part of the Couroquímica group and having its own tannery, the brand guarantees the exclusivity and fast production process. Currently, more than 3,000 employees produce an average of 10,000 pairs of shoes with varied and exclusive models. Carmen Steffens clothes are distinguished by combining beauty, comfort and exclusivity.

The production infrastructure allows the brand to create exclusive, high quality products, resulting in 10 collections per year. The DNA of exclusivity is also located in privileged addresses of international stores and in their participation in the most renowed catwalks in the fashion world, like Paris Fashion Week, for instance.

What we seek ?

• Entrepreneurs who are committed to managing the operation and have good financial control.
• Talent to lead and motivate your team, with an excellent interpersonal relationship.
• Ability to build customer loyalty with good service and relationship with the public.
• Determination to grow, turning the franchise into your main business.

What we offer?

• Economic analysis
• Assistance in the search and negotiating the commercial spots, based on studies.
• Support in the implementation of the franchise.
• Provision of operating manuals.
• Qualified field advisory teams focused on performance analysis.
• Complete franchisee training and sales team training program.
• Architectural Project
• Operational Control System
• Exclusive support in marketing, information technology, visual merchandising and operations.